I was enjoying my normal Saturday routine: G&Ts on the lounge chair in the back yard with the latest men’s mags, when I came across this Banana Republic ad in GQ.
OK, fine, Mad Men. I dig that just as much as any of human being out there. I love the show, I LOVE the costumes – I even went so far as to download the characters’ individual playlists on iTunes – that’s how taken I am with a mid-century modern lifestyle (no, I didn’t not craft a personal Mad Men avatar, but I was tempted).
The thing is, Banana Republic has been going Mad for three years now. They started out with a ‘casting call’ promo in 2009. Then they rolled out their capsule collection in 2010 (I remember this in particular because I urged a straight friend to glean his whole wardrobe here). And now, in 2011, they’re putting out a third collection, even though the next season of Mad Men likely won’t materialize until 2012.
This show caused a bit of a style revolution, and I’m totally in favor of gents getting more dapper. The looks – a few of which I’m posting below – are still great, if extremely grey.
No arguments here, even if they are eschewing some of the preppier, Pete Campbell flourishes for The Man In The Gray Flannel Suit-style tailoring and homogeneity.
I just think it’s a bit lame that BR hasn’t come up with anything more exciting for the past three years than Mad Men. If I think your novelty capsule collection is starting to look familiar, maybe it’s time to change it up.
And for those of you trying to cultivate a little MM panache – try a vintage shop. It’ll be a whole lot more fun.