How about a Vassar clothing line?
Fashionista posted today about one of Harvard’s new measures to staunch their bleeding endowment (OK, graphic, but losing 18 mil is pretty serious). What are they doing? Launching a clothing line! It’s called Harvard Yard, and it will obviously capitalize on the preppy/collegiate craze vaunted by trust-funders and hip hoppers alike. Here’s a peek of what they’ll offer:
Considering the name-brand cred Vassar carries, especially for girls, and the daring style I see on campus daily, you have to wonder what a Vassar line would look like. MadsVassar recently linked to a GQ photoshoot with some Vassar apparel, so clearly some people (at Conde, no less) think our name is worth throwing on an editorial page. Realistically, the school doesn’t have the funds to launch this on the scale Harvard is doing, but at the very least, it would be great to see design-oriented students working on a smaller-scale project, fusing Vassar old-school and new-school, and selling some items online. High-waisted skirts, patent leather, scarves and pins, padded shoulders, cinched waists, you get the pikcha.
Apparently, the Vassar name works well for selling body-shaping undergear:
Git it, grrrl
Plus, we could do so much better than that boxy Harvard jacket.